eCommerce, short for electronic commerce, refers to the buying and selling of goods and services over the Internet. It involves conducting business transactions online, typically through a website or an online platform. eCommerce enables businesses to reach a global customer base, offer products or services 24/7, and streamline the buying process for customers.
When eCommerce is integrated into a website, it means that the website serves as a platform for online transactions. It allows visitors to browse through products or services, add items to a virtual shopping cart, provide shipping and payment information, and complete the purchase securely online. This is usually facilitated by an online shopping cart system and a secure payment gateway.
eCommerce websites often include features such as product catalogs, search functionality, customer reviews, inventory management, order tracking, and customer support. They may also incorporate various marketing and promotional tools to attract customers, such as discounts, coupons, personalized recommendations, and email newsletters.
Overall, eCommerce on a website provides a convenient and efficient way for businesses to sell products or services online and for customers to make purchases from the comfort of their own homes.