Digital marketing is the support of products or brands via one or more forms of electronic media. Ii’t differs from traditional marketing in that it involves the use of channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.
Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined,
so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age.The good news is that digital offers just as much potential to marketers as it does to consumers.
Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present: